Professional Italian haircare
A focused formula created with a clear role.
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GROWBEL · SCALP-FIRST RITUAL
A focused scalp formula designed to reset buildup, refresh the scalp and support stronger-looking hair.
Scalp-first care
CLEANSE & REBALANCE
ENERGIZE THE RETUAL
A focused formula created with a clear role.
Use consistently before shampooing for best results.
Build the routine around your scalp concern.
Start with your hair or scalp concern, follow the product directions, and stay consistent. A considered routine makes every product work harder.
Apply to wet scalp and hair, distributing the product evenly from roots to lengths.
Gently massage the scalp and hair to cleanse and exfoliate, then leave for a few moments.
Rinse thoroughly with water and proceed with drying.
PRODUCT INFORMATION
Before
Dry, frizzy, dull-looking hair with reduced softness.
After
Softer, smoother, naturally hydrated hair with healthy-looking shine and improved manageability.
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