Professional Italian haircare
A focused formula created with a clear role.
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Damaged Hair Repair · STEP 01 · CLEANSE
A professional restoring cleanser for dry, damaged and stressed hair. It cleanses with care while preparing the lengths for intensive repair.
Gentle cleansing
Restore strength
Prepare for repair
A focused formula created with a clear role.
Use consistently before shampooing for best results.
Build the routine around your scalp concern.
Damaged hair needs cleansing that removes impurities without making stressed lengths feel rough. Reborn Shampoo prepares hair for the Reborn Mask and finishing care.
Distribute through wet scalp and hair.
Work gently into a lather without rough handling.
Rinse and follow with Reborn Mask on lengths and ends.
PRODUCT INFORMATION
Every wash is the first step toward healthier-looking hair. Reborn Shampoo gently cleanses while helping restore softness, strength and natural shine to dry, damaged hair without weighing it down.
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